FSDU Design, Manufacture & Fulfilment Cheshire
Free Standing Display Units - Design to Dispatch
Design. Manufacture. Pre-fill. Dispatch direct to store. Based in Nantwich, Cheshire — serving brands and retailers UK-wide.
100%
Recyclable cardboard materials
End-to-End
Design to store-ready dispatch
UK-Wide
Direct-to-store delivery
What We Do
Bespoke FSDU Design & Manufacture
When off-the-shelf doesn’t cut it, we design and build displays around your products, your brand, and your retailer’s requirements – from concept to finished unit. Find out more about what an FSDU is here >>
✓ Dump bins, hooked units, shelved units & showstoppers
✓ CTUs (Counter Top Units) and POS displays
✓ 100% recyclable corrugated cardboard as standard
Pre-Fill & Co-Packing
We don’t just build the display – we fill it too. Our co-packing team loads your products to precise counts and configurations, so every unit ships retail-ready.
✓ Pre-filled to your exact planogram or configuration
✓ Pairs directly with our warehousing & fulfilment service
✓ Reduces handling, lead times and cost for your brand
Family Run Business
Why Choose Gus Logistics for FSDUs?
We’re based at Cheshire Green Employment Park in Nantwich with over 10 years of experience. We handle design, manufacture, filling and dispatch under one roof – so you deal with one team, not four suppliers.
✓ End-to-end service – design, print, build, fill, dispatch
✓ 100% recyclable materials — retailer and sustainability compliant
✓ Direct-to-store UK-wide distribution included
✓ No minimum order — suits product launches and ongoing programmes alike
FROM BRIEF TO SHOP FLOOR - A SIMPLE, RELIABLE PROCESS
HOW OUR FSDU SERVICE WORKS
01
YOU BRIEF US
Tell us about your product, your brand guidelines, the retail environment, and any retailer specifications. We’ll come back with structural design concepts and a clear quote – usually the same working day.
02
WE DESIGN & MANUFACTURE
Once approved, we produce your display using high-quality recyclable corrugated cardboard. Print is applied to your brand spec. Every unit is checked for structural integrity before it moves to the next stage.
03
WE PRE-FILL
Your products are loaded into each unit by our co-packing team, to the exact configuration you need. Quality checked, counted, and packed ready for dispatch.
04
WE DELIVER DIRECT
Your completed, filled FSDUs are dispatched directly to individual store locations across the UK – fully tracked, fully managed, no middle step required.
BRANDS & SECTORS WE WORK WITH
From emerging challenger brands to established retail suppliers – we build and deliver FSDUs for companies across every consumer category, from our Nantwich base to retailers UK-wide.
💄
HEALTH, BEAUTY & PERSONAL CARE
High-impact displays that put your products at eye level and in front of the right customers – designed to retailer spec and delivered on time.
📱
CONSUMER ELECTRONICS & ACCESSORIES
Structured, secure displays built to hold and showcase tech products and accessories – hooked units, shelved formats and showstoppers all available.
🏠
HOMEWARE & SEASONAL GIFTING
Short-run seasonal units or longer-term display programmes – we scale to your campaign calendar and your volumes.
🌿
HEALTH, WELLNESS & SUPPLEMENTS
Clean, on-brand displays that reflect the quality of your product and meet the expectations of pharmacy and health retail buyers.
🥤
FOOD & DRINK
Seasonal promotions, new product launches and ongoing retail programmes. We understand the speed and compliance requirements retailers demand.
🚀
NEW & GROWING BRANDS
No minimum volumes. No need to manage a designer, manufacturer and logistics partner separately. We handle it all, so you can focus on selling.
FSDU Services in Cheshire - Everything You Need to Know
Finding the right FSDU partner means more than finding someone who can make a cardboard box. It means finding a team that understands retail compliance, brand consistency, pre-fill accuracy, and the logistics of getting a display unit to the right store, in the right condition, at the right time.
Gus Logistics provides a complete end-to-end FSDU service from our base at Cheshire Green Employment Park in Nantwich. We handle every stage of the process in-house – from initial structural and graphic design through to manufacture, print, pre-filling, and direct-to-store dispatch across the UK.
Our displays are manufactured from 100% recyclable corrugated cardboard – durable enough to hold their shape on the shop floor throughout your campaign, light enough to ship flat and assemble quickly in store. We produce all FSDU types: dump bins for impulse product lines, hooked units for hanging SKUs, shelved units for tiered product ranges, showstopper displays for high-impact launches, and counter top units where floor space is limited.
Our co-packing team pre-fills every unit to your exact planogram or count before it leaves us. This means your displays arrive at each store location retail-ready – no separate fulfilment step, no additional handling, no margin for error. If you’re already using our warehousing and order fulfilment service, FSDU pre-filling integrates directly with your existing stock.
We’re a family-run business with over 10 years of experience working with brands and retailers across the UK. We work to retailer specifications and understand the compliance requirements that major supermarkets, pharmacy chains and specialist retailers expect. Call us on 01270 335014 or email hello@guslogistics.co.uk – we usually turn quotes around the same working day.
Ready to Get Your Products on the Shop Floor?
Get in touch today for a tailored FSDU quote – usually back to you the same working day.
