Supermarket Point of Sale & FSDU Displays - Retail-Ready from Cheshire
Supermarket-Compliant FSDUs & POS Displays - Designed, Manufactured, Pre-Filled & Delivered Direct to Store
Supermarket FSDUs. Point of sale display stands. Counter top units. End-to-end display solutions built to major retailer compliance - designed, manufactured, pre-filled and delivered direct to store from our base in Nantwich, Cheshire.
100%
Recyclable corrugated cardboard as standard
End-to-End
Design to direct-to-store delivery
UK-Wide
Direct delivery to supermarket locations nationwide
What We Do
Supermarket FSDUs - Free Standing Display Units
Our supermarket FSDUs are designed from the ground up for the major grocery retail environment — built to retailer compliance specifications, structurally robust enough for high-footfall locations, and delivered pre-filled and retail-ready direct to store.
✓ Dump bins, hooked units, shelved units, showstoppers and pallet wrap displays
✓ Built to Tesco, Sainsbury’s, Asda, Morrisons and other major retailer specifications
✓ Pre-fill and direct-to-store delivery as standard
Supermarket Point of Sale Displays
From checkout counter top units to aisle-end promotional stands - our supermarket POS displays are designed to capture shopper attention at the moments that matter most, in the locations that convert best.
✓ Counter top units (CTUs) for checkout and pharmacy locations
✓ Promotional display stands for end-of-aisle and promotional island placement
✓ High-definition print to your brand specification
Shop Display Stands & Cardboard Display Stands
Lightweight, fully recyclable and fast to assemble - our supermarket cardboard display stands give your brand a dedicated, branded space on the shop floor without the cost or commitment of permanent fixtures.
✓ Single, double and triple-wall corrugated construction
✓ Flat-pack or pre-filled delivery options available
✓ Retailer-compliant dimensions and materials as standard
Family Run Business
Why Choose Gus Logistics for Supermarket POS Displays?
We’re based at Cheshire Green Employment Park in Nantwich – at the heart of the North West motorway network. We design, manufacture, pre-fill and deliver supermarket display units direct to store. Most competitors do one of those things. We do all of them.
✓ Supermarket compliance knowledge built into every design
✓ Pre-fill and direct-to-store delivery included – no additional logistics step
✓ 100% recyclable corrugated cardboard meeting major retailer sustainability requirements
✓ Stock held in our Cheshire warehouse for ongoing fill and dispatch programmes
FROM BRIEF TO SUPERMARKET SHELF - HOW IT WORKS
HOW OUR SUPERMARKET DISPLAY SERVICE WORKS
01
YOU BRIEF US
Tell us about your product, your brand guidelines, which supermarkets you’re distributing through, and any retailer compliance requirements. We’ll come back with structural and graphic design concepts and a clear, no-obligation quote – usually the same working day.
02
WE DESIGN TO RETAILER SPEC
Your supermarket display is designed structurally and graphically to the compliance specifications of your target retailer – dimensions, load-bearing, materials, assembly requirements and sustainability standards all accounted for at the design stage, not as an afterthought.
03
WE MANUFACTURE & PRE-FILL
Once approved, your displays are manufactured using high-quality 100% recyclable corrugated cardboard and printed to your brand specification. Our co-packing team pre-fills each unit with your products to the exact count and planogram you specify – quality checked before dispatch.
04
WE DELIVER DIRECT TO STORE
Pre-filled, retail-ready displays are dispatched directly to individual supermarket locations across the UK via our nationwide transport network – fully tracked, compliance-labelled, and ready to go straight onto the shop floor.
SUPERMARKETS & RETAILERS WE BUILD FOR
We build supermarket display units to the compliance specifications of all major UK grocery and convenience retailers.
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Tesco
Express, Metro and Extra formats. We build to Tesco’s supplier display guidelines covering dimensions, load-bearing, materials and assembly.
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Sainsbury's
Including Local and convenience formats. Sainsbury’s compliance requirements around FSDU dimensions and sustainability materials are built into every design we produce for their estate.
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Morrisons
Morrisons Daily convenience stores. Morrisons supplier display specifications are applied at the design stage across all formats.
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Co-op
Convenience and community store formats. We produce supermarket display units for Co-op locations including promotional FSDUs and checkout CTUs.
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Asda
Including Asda On the Move convenience locations. We understand Asda’s promotional display requirements and build units that meet their compliance standards from the outset.
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Waitrose
Premium grocery retail. Display units for Waitrose locations are designed with premium materials and finish quality to match the brand environment.
Supermarket Point of Sale & FSDU Displays - Everything You Need to Know
Getting a display unit into a major UK supermarket is not as simple as designing something that looks good and sending it in. Every major grocery retailer operates its own set of compliance requirements – covering dimensions, load-bearing capacity, materials, sustainability credentials, assembly requirements and often the submission and approval process itself. A display that doesn’t meet these requirements won’t make it onto the shop floor, regardless of how well it’s designed or how strong the brand behind it is.
At Gus Logistics, we build supermarket compliance into every display unit from the very first design stage. Rather than designing a display and then checking it against retailer requirements, we start with the retailer’s specifications and design within them – which means your units are compliant before a single piece of cardboard is cut, and the risk of costly redesigns or rejected submissions is eliminated.
Our supermarket FSDU service covers every stage of the process from brief to shop floor. Design and structural engineering, graphic artwork, manufacture, pre-fill and direct-to-store delivery all happen under one roof in Nantwich, Cheshire. That means the team designing your display is the same team building it, filling it with your products, and delivering it to individual supermarket locations across the UK. There’s no handoff between supplier and logistics provider, no communication gap between manufacturer and fulfilment partner, and no margin for error between pre-fill and delivery.
If your stock is already held in our Cheshire warehouse as part of our wider order fulfilment service, FSDU pre-fill integrates directly with your existing inventory – which means you don’t need a separate stock transfer step before your display campaign can begin.
Every supermarket display unit we produce is manufactured from 100% recyclable corrugated cardboard – meeting the sustainability requirements of Tesco, Sainsbury’s, Asda, Morrisons and other major retailers. For brands under pressure to demonstrate environmental responsibility across their supply chain, our recycled materials commitment removes one compliance hurdle before you’ve even briefed your buyer.
For brands new to supermarket distribution who want to understand more about FSDU types and formats before briefing a design, our what is a FSDU guide covers the fundamentals. For broader context on supermarket point of sale best practice, POPAI UK & Ireland – the industry body for point of sale and shopper marketing – is the leading authority on in-store display strategy.
Call us on 01270 335014 or email hello@guslogistics.co.uk – we usually turn supermarket display quotes around the same working day.
Find out more about Supermarket POS Displays
Frequently Asked Questions
Yes – supermarket compliance is built into every display unit we design. We work to the specification of whichever retailer your products are being distributed through – covering dimensions, load-bearing, materials, sustainability requirements and assembly standards – at the design stage, before manufacture begins.
We build to the compliance specifications of all major UK grocery retailers including Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, Co-op and Boots. Requirements vary by retailer and store format – we verify the current specification for your target retailer at the start of every project.
Yes – pre-fill is a core part of our supermarket display service. Our co-packing team loads each unit with your products to the exact count and planogram you specify before dispatch. Units arrive at each supermarket location retail-ready – no additional handling required on site.
Do you deliver direct to individual supermarket stores? Yes. Once your displays are manufactured and pre-filled, we dispatch them directly to individual store locations across the UK via our nationwide transport network – fully tracked and retail-ready on arrival. Whether you need delivery to 10 stores or 500, we manage it end-to-end.
We offer the full range of supermarket POS display formats including aisle-end FSDUs, dump bins, shelved display units, counter top units (CTUs), promotional island displays and pallet wrap displays. The right format depends on your product, your retailer and your campaign objective – we advise on this at the brief stage.
All our supermarket display units are manufactured from 100% recyclable corrugated cardboard in single, double or triple-wall construction – meeting the sustainability requirements of major UK grocery retailers as standard.
Yes. If you need ongoing fill and dispatch as part of a longer retail programme – seasonal resets, new product listings or rolling promotional campaigns – we can manage that from our Cheshire warehouse alongside your wider stock and fulfilment operation.
We usually turn quotes around the same working day. Call us on 01270 335014 or email hello@guslogistics.co.uk with your brief and we’ll come back to you promptly.
Ready to Get Your Products into Supermarkets?
Get in touch today for a free, no-obligation supermarket display quote - usually back to you the same working day.
